CDM 10th Anniversary Awareness and Engagement Campaign

When the Centre for Digital Media (CDM) approached its 10th anniversary, a celebration was in order. Working with this long-standing client, Massif was tasked with creating a campaign to kick off a year that celebrated the community, collaboration and transformation of this unique institution.

Built upon the brand system that Massif developed a decade earlier, the campaign highlights the alumni, faculty, and industry partners who made this experience a reality.

The requirements of the campaign were to develop a design system that would fulfill its initial purpose of celebrating the people and accomplishment of the institution, while having the ability to morph into a longer marketing campaign.

Rising to the challenge, Massif created a design system with an explosive pixel-influenced graphic system that evolved with the campaign, moving from celebration of CDM’s achievements to awareness and engagement with the next generation of industry influencers and students.