Brand refresh, print collateral and website
Discover Holidays is a leading provider of Canadian tourism experiences to the international travel industry. After years of establishing itself in this market, Discover Holidays felt it had out grown its original brand image, and in their opinion so had Canada. The brief was simple:”make Canada look sexy”. “Sexy” in the sense that Canada is a youthful nation, offering a wealth of experiences across a vast country… that kind of “sexy”.
Brand and Identity