General Paint Digital Marketing Campaign


General Paint


As one of North America’s leading paint retailers, General Paints required a marketing campaign to increase its market share. The campaign involved a mix of traditional media advertising as well as a digital direct marketing campaign, helping General Paints not only reach out to new customers, but also help profile their existing ones. The success of the campaign won Massif Creative a prestigious Marketing Sherpa award.

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Consumer Products/Services
Environmental Graphics
Interactive/Digital Marketing