Soy Treats Product Range
Superior Tofu, a third generation tofu producer based in Vancouver, has provided BC’s Asian community with this staple product for years. Realizing the health benefits of using soy, as opposed to dairy, Superior Tofu developed “Soy Treats” as a product that could fit comfortably within the retail yogurt market. Massif was tasked to develop brand packaging that would give the product a familiar feel while overcoming the perceived image of tofu in the western marketplace.
Brand and Identity