UBC students are the next generation of leaders, poised to create meaningful change and tackle the challenges shaping our world. To support their success, UBC launched the Blue & Gold Campaign for Students, an initiative to raise $100 million in student support over three years.
Massif Creative was engaged to produce a series of campaign videos for both the launch and ongoing storytelling throughout the three-year initiative. Our team of creative directors, copywriters, videographers, editors, and motion graphic designers collaborated closely with UBC’s Development and Alumni Engagement department to craft a manifesto video that articulates the passions, ambitions, and impact of UBC students.
We also produced a suite of student interview videos across both the Vancouver and Okanagan campuses, highlighting stories from students with financial need, students from under-represented communities, and recipients of leadership-based awards.
As part of the larger campaign produced by UBC’s Development and Alumni Engagement team, the manifesto video received a Silver Award in Video & Multimedia: Fundraising and Alumni Relations Videos at the 2019 CASE District VIII Communications Awards.
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Industry
Service
Project Team
Mark Doherty, Creative Director
Mike Dibblee, Production Director/Motion Graphics
Shannon Young, Copywriter
Clayton Goodfellow, Production Coordinator
Jordan Lee, Videographer/Editor
Amanda Palmer,Videographer/Editor
Jack Kao, Videographer
Elena Sarasom, Videographer/Production Assistant
