Discover Holidays

Brand System

Building a brand to market Canada as a destination to the world.

Discovery Holidays is Western Canada’s largest in-bound tourism operator, promoting over 800 industry partners offering unique tourism experiences to a global audience.

A long time client of Massif, Discovery Holidays has grown into a leader in the Canadian tourism industry. Marketing everything Canada has to offer from wildlife and iceberg viewing to luxury retreats from coast to coast to coast. Massif has proudly helped design and shape how the world sees Canada as a destination.

Project Team

Mark Doherty, Creative Director
Mike Dibblee, Designer
Sarah Krzyzek, Designer
Kristin Dyer, Designer