Falesca Importing Ltd

Brand Identity + Packaging

After five decades importing Italy's top food brands to western Canada, Falesca Importing wanted to achieve a long term dream, a brand of their own.

This multi generational family business, with roots in Italy, desired to create a brand that paid homage to their heritage. Massif helped guide this process, creating a brand flexible enough to accommodate hundreds of products in many ranges and categories.

Project Team

Mark Doherty, Creative Director
Mike Dibblee, Production Director
Jon Hawkes, Website Development
Sarah Krzyzek, Production Graphic Designer