For more than four decades, Falesca has been roasting coffee beans in their antique roaster in North Vancouver. Guided by Zio Giovanni, they have perfected their process by relying on their senses of taste, smell, and even the sounds of the beans as they roast.
Through a collaboration with Massif, Falesca achieved a packaging redesign that tastefully honours their family’s heritage and Italian roots. The newly designed packaging for their Classic and West Coast Premium products now command attention on café shelves and enhance the coffee experience at home.
Project Team
Mark Doherty, Creative Director
Mike Dibblee, Production Director
Sarah Murray, Product Photography
