Honey Bunny

Identity + Packaging

Simplicity, purity and great honey are the key ingredients in this unique brand.

Organic Honey makes all the difference in making great food. This is this philosophy of Honey Bunny, a family-owned apiary in the pristine Peace River region of Northern Alberta.

Massif Creative took this philosophy to heart when designing Honey Bunny’s corporate identity, brand and packaging system.

The result is a family-friendly brand system featuring bold colours, elegant typography and a floppy-eared mascot. Celebrating the purity of the honey, the packaging system uses vibrant colours, pure whites and polished metallics to stand out on the shelves of stores throughout North America and around the world.

Project Team

Mark Doherty, Creative Director + Designer
Kristin Dyer, Creative Director + Designer