Kidd Pivot Brand Identity

Led by the renowned Canadian choreographer Crystal Pite, Kidd Pivot’s performance work is a fusion of classical elements and structured improvisation, resulting in a distinct and captivating style.

Massif helped the team to redevelop a new brand identity that is versatile, timeless, and grounded, in order to balance with the company’s distinct choreographic language of complexity, irreverence, and spontaneity.

This structured brand influenced the website redesign, which supports active engagement between artists and audiences through dialogue, workshops, alternate media, and educational resources to complement stage performances and presentation activity.