With a vision to create a world without limits for people with diabetes, LifeScan is a world leader in blood glucose monitoring. In 2018 LifeScan went through a brand evolution and was ready to reveal its new corporate brand and logomark to the world. Massif Creative worked with the creative team behind the brand evolution to produce a brand reveal video that capture the essence of real stories from Lifescan’s customers and employees as well as doctors and patients. Utilizing strong, typographic messaging, high energy lifestyle footage and finished off with a custom music track, this brand reveal video acknowledges LifeScan’s history, current relationships and future future aspirations as the new brand sets the course for years to come.
Michael Dibblee, Video Production, Editing and Motion Graphics
Roy White, Project Manager, Creative Director
Sean William, Composer
Mark Doherty, Designer