2022 marked the return of the first full-scale TD Vancouver International Jazz Festival since 2019. This year’s festival brought together over 700 musicians, hundreds of volunteers, crew and thousands of music lovers.
Once again, Massif was tasked with bringing the festival to life through the creation of a festival brand system that would blanket Vancouver’s city streets, as well as through print and digital media outlets. The 2022 festival brand system features bright illustrations of iconic Vancouver visuals that convey the welcoming spirit and excitement of the festival.
The flexible design system was implemented across applications including large format transit shelter ads, event posters, brochures, rack cards, wayfinding signage, print and digital advertisements and video templates.
Mark Doherty, Creative Director
Mike Dibblee, Production Director
Rory Doyle, Creative Direction/Illustration
Sarah Krzyzek, Designer
Jon Hawkes, Website Development