University of British Columbia

UBC Campus Vision 2050

A comprehensive planning and engagement campaign that guides the physical development of UBC's Vancouver campus.

Massif Creative collaborated with the UBC Campus + Community Planning department on the UBC Campus Vision 2050 campaign, to design the university’s multi-year public engagement process. The Campus Vision 2050 design system needed to be visually appealing as well as versatile, in order to increase awareness, generate enthusiasm, and promote inclusivity. The vibrant design utilized strong colours and a mosaic of interconnected shapes to represent the diverse community of residents, students, staff, faculty and Musqueam. By considering the needs and perspectives of all these different groups, UBC aims to develop a campus vision that accommodates the interests and aspirations of all individuals.

The campaign was implemented across the campus, including signage, videos, web graphics, posters, postcards, brochures, educational display boards, roll-up banners, report templates, and more.

Project Team

Mark Doherty, Creative Director
Mike Dibblee, Production Director/Video Editor/Motion Graphics
Sarah Krzyzek, Designer
Nigel Williamson, Video Editor

Select photos courtesy of UBC Campus and Community Planning.