UBC Future Global Leaders (FGL) is a pre-university summer program offering high school students a glimpse into university life and the chance to make international friends while exploring their passions.
In spring 2023, Massif Creative produced an informative and engaging video series to promote FGL. Collaborating with our long-time production partners at Georgia Street Media, we crafted compelling storytelling concepts, each offering a unique solution to the project brief. Our goal was to ensure the campaign’s messaging was clear, relatable and inviting. By using former UBC students as hosts and featuring real student interviews, we maintained focused and purposeful messaging.
The resulting videos played an integral part of a successful campaign, helping FGL reach 75% of its enrollment targets within the first 2 weeks of registration.
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Industry
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Project Team
Mike Dibblee, Producer
Amanda Palmer, Producer/Director
Rich Tran, Director of Photography
Milena Salazar, Production Assistant
Mara Zillums, Production Assistant & BTS Photos
Shannon Young, Copywriter
Sara Yang, Host
