Working with the UBC Campus and Community Planning department, Massif developed a design system to assist in informing and engaging the community about the different ways the UBC Vancouver Point Grey campus could evolve in the future.
The resulting design system took shape in a variety of forms, from small scale digital banners and printed collateral to large scale environmental graphics that cloaked iconic UBC landmarks.
Incorporating visuals of past and present, the “Get in on the Plan” campaign allowed the planning team to build a robust plan to move into the future.
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Project Team
Mark Doherty, Creative Director/Designer
Kristin Dyer, Creative Director/Designer
