The 38th edition of the Vancouver International Jazz Festival, presented by Coastal Jazz, showcased an impressive lineup of more than 140 shows this year, along with free concerts in Downtown Vancouver and on Granville Island.
Once again, Massif was assigned the responsibility of bringing the festival to life by creating a brand system that would cover Vancouver’s city streets, as well as print and digital media outlets. The 2023 festival brand system features cheerful illustrations of funky jazz musicians that celebrate the richness and diversity of the genre.
The versatile design system was used for various applications, such as large format transit shelter ads, event posters, brochures, rack cards, wayfinding signage, print and digital advertisements, and video templates.
Mike Dibblee, Creative Director
Rory Doyle, Creative Direction/Illustration
Sarah Krzyzek, Designer
Mariah Phillips, Designer
Jon Hawkes, Website Development