YMCA of Greater Vancouver

Focus 20/20 Video

YMCA of Greater Vancouver's "Focus 20/20" strategic plan is all about helping communities to reach their full potential. Massif created a compelling video to share the YMCA's progress and plans for the future as they enters into the next phase.

YMCA of Greater Vancouver is a charity dedicated to strengthening the foundations of communities. The Y has been working on the Focus 20/20 Strategic Plan since 2011 with the goal of increasing the impact the Y has on the people they serve and to significantly invest in the social infrastructure that will help more underserved communities flourish.

Massif Creative’s team of creative directors, illustrators and motion graphic designers produced a short and compelling video for their 2018 Annual General Meeting. This video outlines the vision of Focus 20/20 and highlights the achievements, outcomes and future objectives of the strategic plan.

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Project Team

Mark Doherty, Creative Director
Mike Dibblee, Production Director
Alex Fraser, Motion Graphics
Cindy Sheldan, Illustration
Jacquie Steinwand, Voiceover
Soren Begin, Sound Design/Mixing