Gather is Petcurean’s certified and organic line of sustainably produced pet food recipes. Each recipe’s package offers an intricate hand crafted collage which depicting the scenes of the sources of the ingredients used within.
Massif Creative was approached to produce a series of videos for a social media campaign featuring the Gather product line. This series included a launch video, product detail video and a set of looping background graphics for each of the key scenes.
Mark Doherty, Creative Director
Mike Dibblee, Production Director
Darren Booth, Illustration
Alex Fraser, Motion Graphics, Animation
Soren Begin, Sound Design + Mixing