Petcurean Pet Nutrition

Gather Social Media Campaign

Petcurean's line of Gather recipes use certified and organic ingredients, perfectly blended and balanced to provide pets with premium quality, natural nutrition. Using the intricate elements of the package designs, Massif Creative created a series of social media videos to promote these sustainably produced recipes.

Gather is Petcurean’s certified and organic line of sustainably produced pet food recipes. Each recipe’s package offers an intricate hand crafted collage which depicting the scenes of the sources of the ingredients used within.

Massif Creative was approached to produce a series of videos for a social media campaign featuring the Gather product line. This series included a launch video, product detail video and a set of looping background graphics for each of the key scenes.

Project Team

Mark Doherty, Creative Director
Mike Dibblee, Production Director
Darren Booth, Illustration
Alex Fraser, Motion Graphics, Animation
Soren Begin, Sound Design + Mixing

Photography courtesy of Petcurean Pet Nutrition