Produced on site in Lake Chelan, in north-central Washington state, WineGirl Wines tell stories of the vineyards from which they are sourced. Massif Creative was contacted by WineGirl Wines to create a series of labels for the new PinUp Girls line of wine varietals. Massif developed nine characters to tell the story of the awe inspiring nature, beautiful seasons and outdoor lifestyles of the Pacific Northwest. These characters were brought to life by Vancouver-based illustrator, Francine Delgado.
Whether hiking the Chelan Butte, canoeing through the headwaters of Lake Chelan, skiing the slopes of Stevens Pass, or soaring through the skies over East and West Wentachee, our adventure-seeking women are depicted in real locations that surround this vineyard.
Mark Doherty, Creative Director
Francine Delgado, Illustration