Coastal Jazz and Blues Society

Brand + Website Evolution

Reconnecting BC’s largest not-for-profit music presenter with its audience.

The mission of the Coastal Jazz & Blues Society is to connect, transform, inspire, and nurture artists and audiences through the joy, passion, and power of jazz. Over time, the Coastal Jazz brand had become disconnected from this mission, and it wished to restore its public perception.

Massif evolved the brand, bringing artists and audiences to the forefront. Coastal Jazz promotes a diverse range of events, from intimate lounge sessions to family-friendly outdoor events and innovative experimental experiences. They also host local, national, and international artists throughout the year.

The resulting brand and website also accommodate the annual transformation to promote the Vancouver International Jazz Festival.

Project Team

Mark Doherty, Creative Director
Mike Dibblee, Production Director/Designer
Sarah Krzyzek, Designer
Jon Hawkes, Web Development