The VanWineFest is known as a top wine event in North America, drawing in more than 18,000 attendees and presenting a wide array of wineries from various countries. In 2024, the spotlight was on wines from Italy, representing 13 different regions.
Massif created a playful design system inspired by mid-century aesthetics, featuring stylish illustrations in dynamic compositions. This visually engaging system was applied to all materials and touchpoints, from animated mobile ads to large festival booth displays.
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Project Team
Mike Dibblee, Creative Director
Sarah Krzyzek, Designer
Mariah Phillips, Designer
