Every year, the TD Vancouver International Jazz Festival hosts over 1,100 artists and over 200 concerts featuring the world’s best jazz, blues, Latin, fusion and world music at venues big and small, indoor and outdoor, across Vancouver. Inspired by the variety of musicians, 600,000+ attendees, and eclectic venue environments, Massif designed an explosive brand system that combines photography and illustration to represent the explosion of musical and cultural events that take over the the city for ten days every June and July.
The brand system includes iconic “Vancouver” visuals and prominently features past attendees and musicians captured as they experience the spirit and excitement of the festival. The design was implemented across applications including large format transit shelter ads, event posters, brochures, rack cards, wayfinding signage, print and digital advertisements and video templates.
Mark Doherty, Creative Director
Michael Dibblee, Production Director
Jon Hawkes, Website Development
Sarah Krzyzek, Production Graphic Designer