UBC Campus Vision 2050

Massif Creative collaborated with the UBC Campus + Community Planning department on the UBC Campus Vision 2050 campaign, to design the university’s multi-year public engagement process. The Campus Vision 2050 design system needed to be visually appealing and versatile to raise awareness, generate enthusiasm, and promote inclusivity. The vibrant identity used bold colours and a mosaic of interconnected shapes to represent its diverse community of residents, students, staff, faculty, and Musqueam. By considering the needs and perspectives of these groups, UBC aimed to develop a campus vision that reflects the interests and aspirations of all involved.

The campaign was implemented across the campus, including signage, videos, web graphics, posters, postcards, brochures, educational display boards, roll-up banners, report templates, and more.