UBC Future Global Leaders (FGL) is a pre-university summer program that gives high school students a taste of university life and the chance to make international friends while exploring their passions.
In spring 2023, Massif Creative produced an informative, engaging video series promoting FGL. Working with long‑time production partners Georgia Street Media, we developed storytelling concepts that each offered a distinct response to the project brief. Our goal was to keep the campaign messaging clear, relatable, and inviting. By using former UBC students as hosts and including real student interviews, we ensured focused, purposeful messaging.
The videos played an integral part of a successful campaign, helping FGL reach 75% of its enrollment target within the first two weeks of registration.
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Project Team
Mike Dibblee, Producer
Amanda Palmer, Producer/Director
Rich Tran, Director of Photography
Milena Salazar, Production Assistant
Mara Zillums, Production Assistant & BTS Photos
Shannon Young, Copywriter
Sara Yang, Host
